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Bluetooth
On!
 As
of April of 2008, the Bluetooth feature on your cell phone
will deliver an entirely new retail and entertainment
experience.
Beam Media, LLC has brought
Bluetooth proximity
marketing to Las Vegas, meaning major corporations,
including casinos, and smaller local companies are able to
‘beam’ special offers and promotions to your phone. Just
stroll down the Strip and, if you agree to receive the
Bluetooth message, you’ll be made aware of what special
events and/or offers are being made available to you. You
may just receive an offer on your screen for a discounted
service or item, a free ringtone, or perhaps even a movie
trailer.
Some of
you have no idea what I’m talking about. A common
misconception is that Bluetooth is a wireless earpiece for
hands-free conversation. In reality, Bluetooth is what
allows your phone to communicate with that wireless
earpiece. It also allows a small broadcast device to
communicate with your phone to send you the aforementioned
special offers and promotions.
Proximity marketing is not
spam, as you must have your Bluetooth function activated and
choose to accept any incoming messages.
Take
Full Advantage
Follow
these instructions (for most phones) or consult the owner’s
manual that was included with your particular cell phone to
activate your Bluetooth function and take advantage of
proximity marketing:
1. Select
‘Menu’ on your Bluetooth-equipped cell phone
2. Choose
‘Settings’ and select ‘Bluetooth’
3. Locate
‘On/Off’ and select ‘On’
4. Select
‘Discoverable,’ ‘Enable,’ or ‘Visibility’
5. If
choosing ‘Visibility,’ select ‘Always Visible’
6. Enjoy
your special offers and promotions!
www.BluetoothOn.com
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